Last updated: August 2026
Bloom Copenhagen ("we", "our", or "us") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website or use our flower delivery services.
Information We Collect
Personal Information
When you place an order or submit an enquiry, we may collect:
- Your name and contact details (email address)
- Delivery address for the recipient
- Service preferences and special instructions
- Any messages you wish to include with your order
Automatically Collected Information
When you visit our website, we may automatically collect:
- Browser type and version
- Operating system
- Pages visited and time spent on pages
- Referring website addresses
- IP address (anonymised where possible)
How We Use Your Information
We use the information we collect to:
- Process and fulfil your orders
- Communicate with you about your orders and enquiries
- Improve our website and services
- Send you updates about our services if you have opted in
- Comply with legal obligations
Legal Basis for Processing
Under the General Data Protection Regulation (GDPR), we process your personal data based on:
- Contract performance: Processing necessary to fulfil your order
- Legitimate interests: Improving our services and communicating with customers
- Consent: When you opt in to receive marketing communications
- Legal obligation: When required by law
Data Sharing
We do not sell your personal information. We may share your data with:
- Delivery partners to fulfil your order
- Payment processors to handle transactions
- Service providers who assist our operations
- Legal authorities when required by law
Data Retention
We retain your personal information for as long as necessary to fulfil the purposes for which it was collected, typically:
- Order information: 5 years for accounting purposes
- Marketing preferences: Until you withdraw consent
- Website analytics: 26 months
Your Rights
Under GDPR, you have the right to:
- Access your personal data
- Rectify inaccurate data
- Request deletion of your data
- Restrict or object to processing
- Data portability
- Withdraw consent at any time
To exercise these rights, contact us at [email protected]
Data Security
We implement appropriate technical and organisational measures to protect your personal information against unauthorised access, alteration, disclosure, or destruction.
Changes to This Policy
We may update this Privacy Policy periodically. The updated version will be indicated by an updated "Last updated" date. We encourage you to review this policy regularly.
Contact Us
For questions about this Privacy Policy or our data practices, contact:
Bloom Copenhagen
Vestergade 42
1456 Copenhagen K
Denmark
Email: [email protected]